Adidas

Overview

Adidas wanted to increase the traffic of its corners in Innovasport stores, the largest reseller of sporting goods in Mexico. In 2014 Adidas launched a global call to design an immersive digital experience.

Role & Duration

UX Designer & Project Manager, 1 year.

Problem

Adidas had no way of knowing how much it sold in Innovasport stores.

Solution

Design a digital immersion experience where users can learn about the technology of new products, interacting in a more bodily way. This experience integrated different types of cameras that measured the transit of people, capturing the emotions of those who interacted with tablets, digital floors and displays.

Challenges

Space was a very important issue to consider, in addition to all the connectivity restrictions.