Retail UX
Crafting engaging digital experiences for the retail sector has been my amazing. This diverse portfolio encompasses projects ranging from enhancing customer journeys in banks to designing innovative communication solutions for shopping centers, and crafting immersive experiences for sports stores. Notably, I've successfully collaborated in the integration of diverse technologies like apps, interactive screens, and VR to achieve clients' key performance indicators. 🧑🎨
Relevant projects
adidas Polanco
The adidas project arises from a participation in an international competition to create the first digital experience for an adidas store in LATAM. It consists of an immersive experience where the client interacts with a digital floor (the first in LATAM) and various screens within the football area, the experience aims to communicate the different types of football shoes. The purpose of the intervention was to increase traffic in that area of the store, we were able to measure the traffic before integration on average was 336 people a week, we increased it to 4,600 people a week, the goal was to increase it to 2,000.
This project also allowed me to participate in 36 digital integrations for adidas in Mexico.
BBVA Demo Branch Colón
This project was a demo of a digital branch for BBVA, it was carried out at the Glorieta Cólon branch, located in Paseo de la Reforma, CDMX. The experience consisted of 3 digital screens that interacted with the passage of people, digital posters inside the branch, an interactive display for customer assistance.
I was responsible for the design of the experience, content design and PM of the project.
Oasis Coyoacán
It is a digital signage project for a shopping center. The challenge for this project was to design a proposal that coexisted with the architecture of the mall.
