Cryptocurrencies

Overview

albo was eager to expand its offerings by providing a cryptocurrency investment product for its users.

Role & Duration

Product Design Lead, leading the project for 3 months.

Solution

User research uncovered a significant segment of albo users interested in cryptocurrency, with nearly 20% having already made at least one purchase. Additionally, savings research confirmed a strong general desire for investment products within the app.

Challenges

Integrating with Wyre, the chosen cryptocurrency wallet provider, presented a unique challenge due to the lack of prior technical expertise in this area. Further, the need to define and release a Minimum Viable Product (MVP) quickly necessitated an agile approach to ensure rapid iteration and a robust final product.

Disclaimer: Due to confidentiality agreements, some details of this project may be omitted or generalized. Please contact me directly for further information.